From data to sales
How can businesses bridge the gap between their substantial investment in marketing and the modest returns in sales conversions? This ...
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Tag: marketing
The problem with the generation gap? Marketeers keep falling into it
Google the phrase 'generation gap' and you’ll be rewarded with 16.5 million results to sift through. Even Bing will find ...
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When your 30 seconds is up
Energy drink, Prime, has officially lost its sizzle. Launched in early 2022 by YouTube personalities Logan Paul and KSI, the ...
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Awards Wrap: IAB SA calls for committee nominations, RSG and AKTV collaborate in radio drama competition
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Team Taylor: Why Swift’s brand works so well
There is no escaping Taylor Swift. Even if you try to ignore the star, she is currently everywhere. On the ...
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It’s all TV
Two important headlines from MediaPost this week: 'Total TV Viewing Hits 4-Year High In January' and 'Linear TV "Down, Streaming ...
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