Packaged to prosperity
In a landscape of rapid change and evolving consumer habits, the MENA region stands at the forefront of retail transformation. ...
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Tag: marketing
Brands bridging generations
The African market, characterised by its vibrancy and diversity, poses unique challenges and opportunities for brands striving for sustained success. ...
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Seven Trends in survey research to watch in 2024 and beyond
The world of survey research is on the cusp of a transformative era. Fuelled by technological advancements and evolving consumer ...
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Radical innovation can harness the power of Gen Z
Radical innovation is a buzzword among marketers and brand managers who are constantly looking for new ways to reach their ...
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Inside Bob Marley’s posthumous musical and merchandising empire
The long-awaited Bob Marley biopic One Love will highlight important moments in the musician’s life – his adolescence in Trench ...
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Awards Wrap: WARC 100 and RECMA invite MMA SMARTIES into global rankings fold, IAB Bookmark early bird entries open, call for Effies judges launched
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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