How marketers rate creative and media agencies
AGENCY SCOPE, the biennial research on trends within advertiser-agency relationships and the perception and image of the agencies, covering 300 ...
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Tag: marketing
TDMC named Google Premier Partner for third consecutive year
The Digital Media Collective (TDMC) has been named a Google Premier Partner across Southern Africa for the third consecutive year. ...
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From data to sales
How can businesses bridge the gap between their substantial investment in marketing and the modest returns in sales conversions? This ...
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The problem with the generation gap? Marketeers keep falling into it
Google the phrase 'generation gap' and you’ll be rewarded with 16.5 million results to sift through. Even Bing will find ...
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When your 30 seconds is up
Energy drink, Prime, has officially lost its sizzle. Launched in early 2022 by YouTube personalities Logan Paul and KSI, the ...
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Awards Wrap: IAB SA calls for committee nominations, RSG and AKTV collaborate in radio drama competition
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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