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The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and ...
Read moreAs South Africa entered its third week of lockdown, media coverage research by Ornico showed marginal increase in mentions compared ...
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Read moreIf you get the right offer, combined with the right mechanic, at the right time, you will deliver on a ...
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Read moreMeasurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
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