Tag: measurement

There are challenges still facing media measurement in Africa, but the mobile phone, for one thing, is improving matters, as ...

Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially ...

The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and ...

As South Africa entered its third week of lockdown, media coverage research by Ornico showed marginal increase in mentions compared ...

While billboard location and size obviously play a role in noting and brand recall, without an audience, even the biggest ...

If you get the right offer, combined with the right mechanic, at the right time, you will deliver on a ...