Without AI agents, agencies are doomed
The question facing media agencies is clear: will we continue playing defence, clinging to outdated models, or will we embrace ...
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Tag: media agency
Dentsu Mozambique’s Sylla Faruk named among Top 30 women shaping communications
In a standout moment for Mozambique’s creative sector, Sylla Faruk, Public Relations Manager at dentsu Mozambique, has been named one ...
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Revitalised MOST Awards to celebrate media industry excellence in 2025
The highly anticipated MOST Awards will return in the last quarter of 2025, to again set a benchmark of excellence ...
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The case for advertising in the local paper
Extensive reader research into the effectiveness of local newspaper advertising shows that local press actively drives consumer action. Novus Media, ...
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Media agencies compete for new business in 45 pitches a year
Rising new business costs are a growing concern for agencies worldwide. In response, SCOPEN conducted a focused study in Brazil, ...
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Tackling non-disclosed media models head-on
The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), wasted no time addressing one of ...
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