Digital first to mobile first, and the lessons in between
It is vital that marketers and planners understand how South African consumers engage with brands. Werner Lindemann, managing director at ...
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Tag: media consumption
Measure people not ships
A few weeks back I joined the bi-annual media pilgrimage to Bryanston Country Club to attend the launch of the ...
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Defining the typical ‘African Affluent’
The 16th annual Pan African Media Research Oranisation's All Africa Media Research Conference is currently underway in Dar es Salaam, ...
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A world without AMPS, maybe! But a world without Fred Perry?
In view of the alarming standoff between the media-owners and Saarf, I’m often asked to reflect momentarily on a world ...
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The truth about advertising in the higher income groups
Are we prematurely arranging print and cinema’s funeral or perhaps over-investing in the digital hype? It is generally assumed that ...
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The changing appetite for media
Word has it that people’s choice of media has changed. The Media asks marketing leaders to share how their media ...
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