Digicons and Game of Phones
Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online ...
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Tag: media research
Out of the closet: Easing the backlash against same-sex couples in advertising
For a long time, companies hesitated to feature LGBTQ couples in their advertising as they feared upsetting a large segment ...
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New report: Publishers increasingly counting on native advertising
By 2021, publishers expect that 36% of their overall ad revenue will come from some form of native advertising, new ...
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The test case for fused data: How Rooi Rose and Sarie stack up
At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research ...
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Eat, drink, talk: The results of the ES Products and Brands Survey at a glance
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this ...
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Just because people CAN see your advert, doesn’t mean they WILL see it
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing ...
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