Four reasons why you should attend #PAMRO2018
The countdown to the 2018 Pan African Media Research Organisation conference in Lagos, Nigeria, has begun. Here are four reasons ...
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Tag: media research
‘A generation of me, me, me’
Hearing research results at the Youth Marketing Conference made me think the crustier members of my peer group should cut ...
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SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
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Reading right: PAMS members’ PRC research concerns addressed
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around ...
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Paying the Piper: From govt adspend and native to funding investigative journalism
A new report by Rhodes University’s School of Journalism and Media Studies, launched at the WMEMC, not only identifies problems ...
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Data, storytelling and the zen of marketing management
Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as ...
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