Creative and media agencies contribution to marketers’ business growth down from 2016
Some marketers recognise that agencies are the partners that help them grow the most, mainly those companies that use agencies ...
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Tag: media research
It’s a blockbuster! Independent South African research reveals cinema ads deliver strong ROI
A local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ...
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First step: Stop using the word ‘advertising’
Finding the most efficient way to ‘advertise’ these days is challenging. It does, however, start with an important first step, ...
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What next for WPP after Sir Martin Sorrell’s abrupt resignation?
The shock resignation of Sir Martin Sorrell as CEO of global media giant, WPP, has reverberated around the world.
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Getting to know the ES SEMs 8-10 (Part 3)
The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the ...
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Fusion needed in South African media research
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
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