The media world, brands, are changing – for good
This is a unique moment in time because brands are becoming more than a voice for profit. They are becoming ...
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Tag: media
Cultural factors are behind disinformation pandemic: why this matters
To fight the coronavirus infodemic, we need to understand how misinformation spreads in particular host environments. This requires a study ...
Read moreDetailsShock tactics: Mass media must take off their corona gloves
The current Covid-19 crisis demands tougher action. Campaigns that make people extremely uncomfortable, and should focus on the horror of ...
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Meaningful online events do more than go from A-to-Zoom
After nearly three months of lockdown, people are starting to tire of the same-ness of much of the content they’re ...
Read moreDetailsOld Mutual creates impact in Ghana with huge building wrap in Accra
Financial services giant Old Mutual is driving awareness of its brand in Ghana with a building wrap on a strategic ...
Read moreDetailsStay visible as we’re facing a new way of connecting with consumers
Staying dark and invisible in these trying times is not an option, because this tactic allows competitors to occupy consumers' ...
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