COVID-19 highlights the relevance of traditional mass media
The coronavirus pandemic has illustrated very clearly the importance and reliability of traditional mass media, while showing up the flaws ...
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Tag: media
Marketers should look for opportunities beyond television and pure-play digital
Outdoor, radio and print may offer real benefits and maintain the potential for faster growth in the future especially as ...
Read moreDetailsCommunications in a time of crisis
Any crisis calls for strong leadership, delivered with clear, concise communications
Read moreDetails25 ways the COVID-19 outbreak will impact on SA media environment
As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The ...
Read moreDetailsCoronavirus taking bigger bite out of third-party cookies
If the pressure on third-party cookies wasn’t enough to damage the future of the open platform digital ad space, the ...
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Rate card figures show increased investment in radio despite sluggish economy
Despite a tough 2019, the advertising industry continues to grow in terms of rate card spend in South Africa. Broadcast ...
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