Getting more attuned to radio audiences
Advertisers and media agency personnel rely on media currency surveys, such as BRC TAMs and RAMs, to inform their selection ...
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Tag: mediamark
Kaya FM, SPARK Media, OMD, Mediamark and Ebony+Ivory sponsor MOST
The MOST Awards, now in its ninth year, is a much anticipated annual celebration of excellence in service delivery, knowledge ...
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Medium of mobile: The first screen for connected Africans
African consumers are spending more time and more time on their mobile screens as their adoption of social media, mobile ...
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Media Moves: New ed for Huisgenoot, Jones is In Touch, Mediamark wins Vodacom account
The Media Online's weekly round up of moves in media. Yvonne Beyers is the new editor for Huisgenoot. Lyn Jones appointed In ...
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Digital first to mobile first, and the lessons in between
It is vital that marketers and planners understand how South African consumers engage with brands. Werner Lindemann, managing director at ...
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Is your brand ready for the 30-hour media day?
The world of media is changing at a rapid pace as consumers’ attention is fragmented across multiple channels and devices. ...
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