Tag: MediaPost.com

Cutting the cord is a great idea, but it doesn’t necessarily total a cost savings. It’s a lifestyle decision.

Amazon does understand its audience, and is in a unique position to shape the views of the national (and international) ...

Herein lies a challenge facing mobile: spam and robocalls. Your phone is with you all the time and it allows ...

The web is not a stand-alone channel for big brand advertisers. Could it become so again? Yes. Brands could find ...

I believe people need to confront impending realities no matter how scary they are... and prepare for an inevitable future ...

Agencies were built on the bread and butter of media and creative. These days, anyone can buy media and reach ...