Is it too early to predict 2019?
Firstly, creative is more important than ever what with DMP and CDP. Secondly, data is old news, making way for ...
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Tag: MediaPost.com
Digital ad marketplaces don’t work for TV
Why have some of the world’s largest tech companies failed at bringing marketplace technology to TV?
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Making advertising matter will take a community
AT&T has launched a branded advertising and analytic division, called Xandr.
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Like it or not, Nike did a good thing
Nike made a brilliant move. People are talking about the campaign, they are talking about Kaepernick, and they are talking ...
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Why the media is not ‘the enemy of the people’
The truth is the people are their own worst enemies. We are creating a world that fosters this divisiveness. We ...
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Advertising futures: Fewer, more relevant ads
The explosion of ads across multiple screens and platforms will slow down and then actually reverse over the next five ...
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