Commercial ecosystem emerging as the data marketplace evolves
The stakes are currently being placed in the ground. The next great commodity will be data — and you can ...
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Tag: MediaPost.com
The oligopoly response to media fragmentation
For all the talk of fragmentation in media, isn’t it funny how similar the digital media business is to the ...
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The secret of successful marketing lies in split seconds
The other day, I was having lunch in a deli. I was also watching the front door, which you had ...
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Can awareness and attribution live together?
For years, many folks in media have questioned whether brand advertising and ROI can live together well. Awareness, a key ...
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First, biggest or best: The pitfalls of lazy B2B brand positioning
Positioning a B2B brand in today’s age of cluttered technology start-ups can be a maddening endeavour, says Cory Treffiletti. There ...
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The real Game of Thrones: The seven screens of consumer experience
In 'Game of Thrones' there’s an epic quest to unite the Seven Kingdoms. In marketing, it’s quickly becoming the same ...
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