Knowing when to slow down the machine
The most important tension in the industry right now is a subtle, brewing one: the tension that implores us to ...
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Tag: MediaPost.com
How many ‘friends’ do you have – or need?
How many friends do you have? That question takes on new meaning in today's hyper-connected, social media-enabled world. It's a question ...
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Deciphering those proxy metric ghettos
The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. ...
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Being busy versus being productive
The world is not short on ideas. However, walking the talk and playing your role in facilitating the execution of ...
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Here an algorithm, there an algorithm
Unless you have been living under a rock, you are well aware of the growing skew towards math and science ...
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Top three ways clients can fix agency relationships
Last week we discussed the top three ways that agencies can improve the client/agency relationship. Of course there are two ...
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