We measure the cost of strategy. Why don’t we measure its value?
Strategy is an investment, not a cost: Better thinking leads to better decisions and stronger marketing outcomes. Not all hours ...
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Tag: Mediology
Mediology South Africa names Michael Pearce and Carl Ungerer as joint managing partners
Mediology South Africa has appointed Michael Pearce and Carl Ungerer as joint managing partners.
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Boniswa Pezisa appointed executive director at Mediology
Mediology, South Africa's leading independent media agency, has announced the appointment of industry heavyweight, Boniswa Pezisa as executive director.
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Mediology – from brags to pitches 15 years on
The media industry is not for the fainthearted. Talent only stretches so far – determination, agility, hard work, resilience, passion ...
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The power of creative to Shout 4 Good
For the past 50 years, JCDecaux Africa has been at the forefront of innovative out of home campaigns, delivering impactful ...
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Reality TV in SA: The tribe has spoken
Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre ...
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