Adverts that link brands to solving societal issues and those that emphasise family and friends find a place in the hearts and minds of consumers. Read more
Radio has strong and enviable offerings: Reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting. Read more
In 1994 the idea that the African National Congress (ANC) might lose power in South Africa was unthinkable. Now, with elections approaching in 2019, the party is on the ropes. It’s a classic... Read more
In order to keep you up to date with the latest, biggest breaking news in the media world, The Media Online is launching a new offering. An SMS messaging service will bring the news straight... Read more
Ex-Apple CEO, John Sculley, recently warned finance companies that they should plan for radical change or prepare for obsolescence. He said financial incumbents were “…in a race for their li... Read more
In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level of perception, were able to increase sales of ice cream... Read more
