Purposeful advertising during a crisis
We all know the phrase ‘business as usual’. But should it really be business as usual even during a crisis ...
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Tag: messaging
Courage under fire: How marketers and agencies made lemonade
SCOPEN’s January 2021 white paper 'The Show Must Go On: Success stories during a pandemic' shines a light on some ...
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Communications redefined: No more ‘good old days’
Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge ...
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Sales and marketing should be best of friends but…
Sales and marketing are like siblings. They need and love each other, but they get on each other’s nerves and ...
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How SA radio stations adjusted their content to suit different lockdown stages
I was curious as to how it went at other radio brands and chatted to a few of my programming ...
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Why White Lives Matter and All Lives Matter miss the point of Black Lives Matter
Black people should be afforded the same freedoms as any other race, and recognising injustice is at the heart of ...
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