Tag: messaging

Local knowledge of the media industry provides the best chance for advertising success. Especially in Cape Town, where by-laws governing ...

We all know the phrase ‘business as usual’. But should it really be business as usual even during a crisis ...

SCOPEN’s January 2021 white paper 'The Show Must Go On: Success stories during a pandemic' shines a light on some ...

Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge ...

Sales and marketing are like siblings. They need and love each other, but they get on each other’s nerves and ...

I was curious as to how it went at other radio brands and chatted to a few of my programming ...