What media do South Africans trust?
As Christmas approaches, we start to think about what values are important to us. It makes it an appropriate ...
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Tag: Millward Brown
Straight Talk: Landmark research highlights the true power of advertising
I have been in the business of researching brands, media and marketing communication for so long that what I have ...
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Bringing brand data to programmatic
The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand ...
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Worldwide survey studies consumer reaction to online video ads
Global researchers Millward Brown have released the 2015 AdReaction study, this time looking at the subject of Video Creative in ...
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Straight Talk: Brand loyalty shortcuts the paths to purchase
Millward Brown Digital in the US have produced a report titled, Demystifying the Consumer Journey, which addresses the fundamental challenge of ...
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Straight Talk: Lack of focus undermines social media effectiveness
In an earlier post I referenced the prevalent influence of ‘internet thinking’ in China. When it comes to social media marketing that ...
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