‘StreamScam’: Connected TV households’ devices fraudulently spoofed
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ...
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Tag: Nielsen
Online FMCG shopping leapfrogs five years
As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has ...
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SABC Radio: Turning around or tumbling?
Broadcast revenue did not look pretty last year, although there were some gainers among the losers. While SABC’s African Language ...
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The PRC’s iPort of call gives agencies access to topline reader data
The PRC and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system, a boon for planners ...
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Media Moves: Thabo Moloi named Red Bull esport athlete, Network International to acquire DPO Group
The Media Online’s weekly round up of people, account and business moves in media.
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In another PAMS2019 first, the Publisher Research Council uses quality control technology
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to ...
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