LMX and Primedia Outdoor to measure audiences across seven African Markets
Primedia Outdoor and out of home ad-tech operator, LMX, are researching audience measurement across the former's inventories in seven African ...
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Tag: OOH
JCDecaux launches its global data offering, JCDecaux Data Solutions
JCDecaux, the number one outdoor advertising company worldwide, announces the launch of JCDecaux Data Solutions.
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The superstars of the future
Multi-skilled employees give companies more options when restructuring as they’re experienced enough to cover many different areas. It also aids ...
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Tractor hires Angelique Lockhart-Barker as senior sales executive
Tractor Outdoor is proud to announce that Angelique Lockhart-Barker has joined their sales team in Johannesburg as a senior sales ...
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Trends, challenges and opportunities: maximising OOH’s impact in South Africa
A number of trends and opportunities paint a bright future for out of home. To make the most of these, ...
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Primedia Outdoor continues to evolve AVR technology, now including colour recognition
Following the positive results and ROI of Primedia Outdoor’s Prime(i) Road and Prime(i) Mall technology and product offering, this innovative ...
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