Why we hate ads (and what actually works now)
Picture this: You’re settling in to watch a YouTube video or catch up on your favourite podcast. You click the ...
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Tag: opinion
Narrative is the real currency of PR
Every industry reaches a point where its language stops describing what actually happens. Public relations may be one of those ...
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I fell in love with an industry that never existed
I've been grappling with this unsettling feeling since the merger news dropped. Trying to figure out why it's hitting me ...
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The best agencies don’t outsource their thinking
I recently read a fairly disturbing analysis about a large global media holding company that was reportedly trying to sell ...
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The consumer is not a moron
Over 60 years ago in his book Confessions of an Advertising Man, David Oglivy wrote, “The consumer is not a ...
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A foreshadowing? The media’s framing of the National Dialogue
With an unflinching and confident demeanour, President Cyril Ramaphosa assured millions of South Africans during his first State of the ...
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