Collaboration between the PRC and the BRC boost TAMS TV household universe
An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the former’s ...
Read moreDetails
Tag: Pams
Taking the pulse of media industry research
The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state ...
Read moreDetails
The PRC delivers three fused studies, tripling the insights
The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to ...
Read moreDetails
Publishing platforms offer a rare opportunity to communicate effectively
Publishing platforms that keep readers’ attention offer an increasingly rare opportunity for advertisers to communicate effectively without the constant swirl ...
Read moreDetails
The power of the written word
The media industry is evolving, with new challenges and opportunities, but at its core it is about stories. As we ...
Read moreDetails
The test case for fused data: How Rooi Rose and Sarie stack up
At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research ...
Read moreDetails
