Africa goes large on activations
Festivals and events in Africa make a great space for experiential brand activations, enhancing consumer experiences and delivering excellent return ...
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Tag: Peter Kohloffel
Opening up the routes to market with activations, brand ambassadors
It is often difficult for brands and products to be available in areas that are off the beaten track, such ...
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Reality bites: Why activations are such big business
Experience is everything. Whether it’s personal or shared, any encounter is enhanced by the personal touch.
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TMO.live: Bringing digital advertising to golf courses
In the latest edition of TMO.live, Michael Bratt sits down with national sales manager for Golf Ads, Peter Kohlöffel, to ...
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Media moves: Mashigo joins M&C Saatchi Group, Kohlöffel appointed national sales manager of Golf Ads, Greater Than appointed to promote Bypass
Media Moves… TheMediaOnline's weekly round up. Neo Mashigo joins M&C Saatchi Group South Africa as creative partner. Grey Africa appoints ...
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SoLoMo! The new experiential mindset
Consumer perceptions of activations have shifted; just as the introduction of digital and social media has changed the nature of ...
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