The buzz around branded content – and an industry body to oversee it
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising.
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Tag: PHD
The Awards Wrap: All the winners of the 2018 APEX Awards, biggest jury ever for Mumbrella Asia Awards, shortlisted candidates named for M&M Global Awards
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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Television: Tried, tested and tenacious
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...
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Prime time news by the numbers
Does prime-time television news these days continue to attract vast viewership numbers and does it still hold weight for advertisers?
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The media parties at MOST Awards 2017 (with videos)
Last night saw an extravagant media party as industry players gathered to celebrate the 9th MOST Awards.
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Best of the best at MOST Awards 2017
The winners of the ninth annual MOST Awards were announced at the Wanderers Club in Johannesburg on Thursday night.
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