We're getting to know our Zoomers better. Zoomer is another word for Generation Z, The word is a play on Boomer (from Baby Boomer generation) and the rapid, interconnected technology they’ve... Read more
[PRESS OFFICE] As a business, you can’t afford not to be on social media – this is where your customers are. Read more
If you were putting together a media plan, would you consider TV commercials the same as video views? Would you combine them into a single metric? Read more
The freelance economy continues to grow in South African media, as tough economic conditions force more temporary appointments. Read more
Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa. Read more
Fashion guru and events organiser extraordinaire Gavin Rajah’s interpretation of critically evaluating the efforts of event management companies challenges conventional thinking. In business... Read more
