Research into the minds of online South Africans
The Publisher Research Council commissioned InSites Consulting to conduct a study among online consumers. This is what they discovered.
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Tag: platforms
Print media moves into targeted multi-level platform sales
For almost a decade, print media brands have travelled an arduous journey towards transforming legacy platforms and aligning their future ...
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Sticky content: The art of attracting, converting and retaining audiences in 2021
What’s the probability that you’ll remember every piece of content that you’ve consumed today? With so much marketing material in ...
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Striking the balance between customer privacy and intimacy
While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is ...
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Netflix’s The Social Dilemma highlights the problem with social media, but what’s the solution?
Facebook has responded to Netflix documentary The Social Dilemma, saying it “buries the substance in sensationalism”.
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Visualising the social media universe in 2020
Social media has seeped into virtually all aspects of modern life. The vast social media universe collectively now holds 3.8 ...
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