Tag: ProActive

It is often difficult for brands and products to be available in areas that are off the beaten track, such ...

Experience is everything. Whether it’s personal or shared, any encounter is enhanced by the personal touch.

Unlike other marketing platforms, activations keep ROI and ROO buoyant by being in the consumer’s face and close to point ...

Activations need to have goals and objectives for measurable results, especially when evaluating ROI. When it comes to activations, the ...

While technology has infiltrated most aspects of our lives, Melina Meletakos examines its impact on our shopping experience. Digital technology ...

Media Moves… TheMediaOnline's weekly round up. Dawn Rowlands named South Africa’s GMN President. MACHINE adds more cogs to the Jo’burg wheel. RamsayMedia welcomes ...