Ford digs a deep, dark, social media hole for itself
OPINION: The notion that “all publicity is good publicity” has been proved wrong in the past week as Ford SA's ...
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Tag: public relations
Business communication: It’s about trust
Reflecting a yearning for greater influence, public relations – or business communication, as it is increasingly becoming known – has ...
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How to know what news and social media are saying about you
Media monitoring and analysis is a bone of contention for professional PR and communication firms and professionals. All are dependent ...
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Getting the word out: Top tips for guaranteed press coverage
Any business owner would love to have their business mentioned in the media. That is why many hire public relations ...
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Three key leadership challenges for modern communicators (and how to manage them)
Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following ...
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Why corporate reputation matters… it’s an imperative
CYBERTORIAL* “It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin ...
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