Quality of training: A threat to the PR industry?
OPINION: Judging by the number of CVs that come through my mailbox daily it seems as if studying public relations ...
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Tag: public relations
Why native advertising should sit with your PR agency
There is no doubt in my mind that native advertising belongs in the domain of PR. For the simple reason ...
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Brand Beckham will weather the email storm
If nothing else, the David Beckham email scandal has provided some welcome respite from the apparently perpetual news agenda of ...
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Get on course to a blockbuster career in advertising and PR
CYBERTORIAL* The Cannes Lions is one of the biggest and most glamorous annual international advertising festivals in the world. In ...
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Ford South Africa failed to protect its reputation. What it should have done
Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some ...
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The new paraphernalia of communications 2017
"What happens in Vegas, no longer stays in Vegas: It goes viral." That’s the reality of the global communications space, ...
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