Brand Beckham will weather the email storm
If nothing else, the David Beckham email scandal has provided some welcome respite from the apparently perpetual news agenda of ...
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Tag: public relations
Get on course to a blockbuster career in advertising and PR
CYBERTORIAL* The Cannes Lions is one of the biggest and most glamorous annual international advertising festivals in the world. In ...
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Ford South Africa failed to protect its reputation. What it should have done
Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some ...
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The new paraphernalia of communications 2017
"What happens in Vegas, no longer stays in Vegas: It goes viral." That’s the reality of the global communications space, ...
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Ford digs a deep, dark, social media hole for itself
OPINION: The notion that “all publicity is good publicity” has been proved wrong in the past week as Ford SA's ...
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Business communication: It’s about trust
Reflecting a yearning for greater influence, public relations – or business communication, as it is increasingly becoming known – has ...
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