World of media: WPP and Publicis win big in Mondelez global media review, rise in revenue for 21st Century Fox
A wrap of media stories from around the world.
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Tag: Publicis
Open me! Why email newsletters are still a weapon in the content marketing arsenal
What is the future of email content marketing and what brands can do to stay ahead of inbox overload? Six ...
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Creative, agile, and innovative: SA’s independent agencies ready for the future
Independence has been a heavily debated topic in the headlines lately, from Brexit to American protectionism. Whether in economics, politics, ...
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Global agency buyouts: Is bigger necessarily better?
Major mergers and acquisitions in the global marketing communications sector amounting to billions of dollars continue unabated. What’s it all ...
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Long live the home-grown agency!
WPP, Publicis and many other foreign companies are snapping up independent SA owned agencies. But, will the creativity of these ...
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The really real reasons Omnicom and Publicis are merging
“Publicis and Omnicom are merging because of us. Anyone who has used Facebook, done a search on Google, or watched ...
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