Eighty-two percent of adult females in South Africa listen to radio every week, according to the interim radio listenership data from the BRC. Read more
The Broadcast Research Council of South Africa (BRC) will be overseeing the next iteration of Infinite Dial, the leading study on digital audio from Edison Research. The South African editio... Read more
Listener research conducted independently by two of the country’s largest radio groups suggests that South Africans will be staying home in far greater numbers this festive season. Read more
One of the most notable audience increases in this release is that of the SABC’s facility radio station, Radio 2000; the station has experienced a 51.8% year on year surge in audiences. Read more
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the water. But how do you work out what they want? Read more
