Listener research conducted independently by two of the country’s largest radio groups suggests that South Africans will be staying home in far greater numbers this festive season. Read more
Tech is important, but equally so is content that connects with the audience as effectively as the technology does on their devices Read more
One of the most notable audience increases in this release is that of the SABC’s facility radio station, Radio 2000; the station has experienced a 51.8% year on year surge in audiences. Read more
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the water. But how do you work out what they want? Read more
While South African consumers are starting to get a taste of the connected car and voice assistants from the likes of Apple and Amazon, radio remains highly relevant and prevalent – reaching... Read more
Ayanda MVP, of 947, is one of the few, if not only, SA DJ to host a five hour long radio show, playing into Primedia Broadcasting’s strategy. Read more
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