Media beyond the numbers: What is the media equation?
The pressure is on, for South Africa and the media as the Gross Domestic Product GDP deceased in the Q1 ...
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Tag: research
Help contribute to media excellence by voting in #MOSTAwards2019
Voting is still open for the 2019 MOST Awards, the 11th edition of the awards which celebrate media excellence. Make ...
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Winners of the 2019 Sunday Times Gen Next Awards
The youth have made their voices heard, picking their Coolest brands, in the 2019 Sunday Times Gen Next Awards. Here ...
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Serious play: No brand loyalty and unpredictable consumer behaviour
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands.
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Are LSMs still relevant in 2019?
The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...
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World of Media: North Face apologises to Wikipedia after bloops, English and Wales cricket boards launch ‘Express Yourself’ campaign
The Media Online's weekly round-up of need-to-know, global media stories.
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