Tag: research

The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands.

 The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...

The Media Online's weekly round-up of need-to-know, global media stories.

One of the most notable audience increases in this release is that of the SABC’s facility radio station, Radio 2000; ...

The Broadcast Research Council (BRC) has finally named its new CEO, after months of waiting following the departure of Clare ...

Not seeing Africa as a single market, and recognising and embracing the differences between countries, is key to doing successful ...