The ROOTS of deep advertising research
This year’s ROOTS survey is themed ‘Coming Home - Rooted in Reality’ will be launched this month in Johannesburg, Cape ...
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Tag: research
Truth in advertising? Not so, say SA youth
A study into how young South Africans respond to television advertising has yielded some fascinating insights – and given brands ...
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Briefly… Digibate explores research that yields results in Africa
Africa is the growth hotspot globally in the 0ut of home, digital and mobile marketing space: are you ready for ...
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Content is king in Zulu newspapers
There is a strong belief that Zulu newspapers do so well because people want to read news in their mother ...
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And now for all the MOST winners, and how they scored
The MOST Awards has continued to gain momentum with another record number of respondents in 2012. Four hundred and forty-five ...
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The MOST prestigious media awards
The MOST Awards initiative is based on the principle that consistent performance contributes to business success. MOST is aimed at ...
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