Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, particularly the ROAD research. Read more
For the first time the out of home media sector is able to show accountability for media plans and client spend. Read more
Over the years I have heard a lot of disparaging comments about media sales representatives. Some of these have been well founded, but many were not. These unflattering remarks have touched... Read more
Six out of home media experts give their opinions on what’s on the radar for out of home, digital and traditional, in 2017. On bylaws and billboards. Location based data gives true value. Th... Read more
Indications are that 2016 has been a fairly good year for out of home: The Advertising Association/Warc (World Advertising Research Centre) Expenditure Report in the UK recorded investment t... Read more
Out of home media has long been undervalued in relation to other media, simply because it is so difficult to measure. As everyone knows, marketers no longer buy media, they buy audiences, an... Read more
