From the ‘cowboys’ of the media industry to stalwarts of the business
Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative ...
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Tag: ROAD
ROAD research changing South Africa’s out of home landscape
Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...
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On the ROAD with the Outdoor Measurement Council
For the first time the out of home media sector is able to show accountability for media plans and client ...
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Media sales reps talking about reach curves?
Over the years I have heard a lot of disparaging comments about media sales representatives. Some of these have been ...
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The year of the monkey and the year of OOH
Six out of home media experts give their opinions on what’s on the radar for out of home, digital and ...
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OOH: Travelling down a new ROAD
Indications are that 2016 has been a fairly good year for out of home: The Advertising Association/Warc (World Advertising Research ...
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