The SABC, big radio moves and media research: The top 20 most read stories from 2018
2018 is coming to an end, and there was no shortage of media news during the year. Here are the ...
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Tag: SEM
SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
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Getting to know the ES SEMs 8-10 (Part 2)
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how ...
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Content marketing: Not as easy as people say it is
Content marketing is not easy. In fact, it’s one of the most difficult forms of marketing to master. First off, ...
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Moving forward: ES expands SA’s audience universe
The world of South African audience measurement has been moved significantly forward. It is time for us, the users of ...
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TGI is the perfect brands tag on to the ES
Media research has undergone a huge transformation and upgrade in the past few years and the establishment survey (ES) now ...
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