Holiday trends unwrapped
As the festive season approaches, South Africans are ready to switch off, kick back, and soak up some holiday cheer ...
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Tag: shopping
Ho ho holiday spend: Maximising your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer ...
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Redefining the retail strategy through store reinvention
It was just four years ago during the pandemic – with consumers restricted to their homes and mall doors tightly ...
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WATCH: Namaste Bae trades in board shorts for loincloth and stars in OneCart viral hit
When Rob van Vuuren checked his X account a few weeks ago, he was tagged in a conversation about South ...
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Unlocking the full customer experience
In today’s rapidly evolving market, customer experience (CX) is a battleground for companies vying to secure a competitive edge. Globally, ...
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How Christmas music in adverts and shops harnesses nostalgia … and encourages us to spend more
In my research, I have spent a good deal of time speaking with people from across the world about their ...
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