SPARK Media respectfully disagrees with aspects of Chris Moerdyk’s article which bemoans the lack of credible market intelligence and research available to marketers and media agencies. Read more
With an estimated 4.1 million people living with some form of disability in SA, brands need to pay attention to this untapped and bankable market. Read more
December retail figures from the US, UK, China and South Africa differed widely and are, more than ever, relative to the prevailing politics and consumer confidence in each area. Read more
Online shopping in South Africa is continuing on an upward trend according to leading audience measurement, modelling and verification company, Narratiive. Looking at the future trends of So... Read more
Nielsen is revolutionising shopper behaviour research by using immersive virtual reality technology to digitally recreate a shopping experience. Read more
