Event and sport sponsorship creates brand awareness
Betway is at the forefront of sports sponsorship in Africa. It has sponsorship deals with many African and European football ...
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Tag: soccer
SABC willing to make a R15 million loss per year on PSL rights, SuperSport rejects offer
The SABC was willing to make a R15 million a year loss by broadcasting Premier Soccer League matches, but its ...
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Sporting chance: Federations raise concerns around ICASA’s draft sports broadcasting amendments
In submissions to ICASA, around its Draft Sports Broadcasting Services Amendment Regulations, various sports federations have raised concerns.
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Behind the brand: Using sports sponsorship to boost local soccer talent
Now in its third year, Unilever’s Sbonis’iDiski campaign for Shield has been attracting attention, using sports sponsorship to promote the ...
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SABC haemorrhaging money on sports rights, R1.2bn in last two fiscals (with videos)
The SABC has made a desperate plea to sport’s federations for assistance with sports rights, while pursuing savvy deals that ...
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SABC clarifies EPL situation, rights sub-licensed from Kwese Sport
In a strategic move to invest in a commercially viable product, the SABC has sub-licensed Free To Air rights for ...
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