The Confederation of African Football has cancelled its media and marketing rights agreement with French company, Lagardère Sports and Entertainment. The impact has been felt across the worl... Read more
[CYBERTORIAL] Betway is at the forefront of sports sponsorship in Africa. It has sponsorship deals with many African and European football and sports clubs. Read more
The SABC was willing to make a R15 million a year loss by broadcasting Premier Soccer League matches, but its R72 million offer to SuperSport to sub-licence games was rejected. Read more
In submissions to ICASA, around its Draft Sports Broadcasting Services Amendment Regulations, various sports federations have raised concerns. Read more
Now in its third year, Unilever’s Sbonis’iDiski campaign for Shield has been attracting attention, using sports sponsorship to promote the brand. Read more
The SABC has made a desperate plea to sport’s federations for assistance with sports rights, while pursuing savvy deals that are mutually commercially beneficial. Read more
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