Why specialised social media skills are essential in a ‘prosumer’ world
A role that delivers a cohesive customer experience across all social micro-moments needs to have a strategic approach.
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Tag: social media influencers
The Hunger Games and the evolution of digital marketing: Five top trends to watch in 2019
Imagine a group of teenagers relentlessly fighting for their lives every single day in a constantly changing environment. Much like ...
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Behind the Brand: Sweet memories as Cadbury turns 80 years old, and re-gifts its presents
The chocolate flowed, gifts were re-gifted, and food trucks kept people nourished, as iconic SA brand Cadbury celebrated its 80th ...
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The plus-sized blogger who’s oozing confidence, and taking down one cyberbully at a time
Lesego Legobane, more commonly known as Thickleeyonce on social media, is all about being unapologetically comfortable in her own skin and ...
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Truth in (social media) advertising and deceptive influencers
Does South Africa have any formal regulations in place to ensure influencers declare their endorsement of products/brands on social media?
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