In 2020 there will be even more emphasis on the insights obtained from big data, and how marketers use these insights to inform decisions, actions and strategy at large. Read more
Ramaphosa’s use of Twitter is admirable, it’s a step in the right direction, and it’s still in its early days. We’re not at Trump levels of communication, but maybe we don’t need that level... Read more
Government communicators must not be led astray and believe 'views', 'likes' and 'shares' will disarm people into not engaging and not asking the hard questions. Read more