Giving consumers digital rewards is the best way to encourage them to watch, share and engage with your brand, video content, says Rob Anderson. Read more
I am not suggesting for a minute that the mass media should simply stop worrying about lying and divisive world leaders – in fact they should redouble their efforts to expose them. Read more
The less intrusive you are as a business, the higher your chances will be of building a strong community around your brand, generating new leads, and improving conversions. Read more
We no longer know what impulse control is and, even worse, we no longer care about the time we spend staring into our phones while we’re missing out on real life. Read more
If you are going, I hope you enjoy Cannes and urge you not to let the rosé undermine your willingness to talk about the tough issues. We need to balance collegiality with challenge, even if... Read more
World of Media: Sorrell has something to say, FCB and Nivea to part ways?
The Media Online's weekly wrap of need-to-know global media news. Read more