Managing marketing and agency ecosystems in a post-Covid world
The Independent Agency Search & Selection Company (IAS) occupies a unique and privileged position at the heart of the marketing ...
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Tag: specialists
A rethink in the approach to media by agencies and advertisers
Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa.
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Women in advertising: A journey of transformation
Gill Randall, joint chief executive officer of Spark Media, talks to Sheila McGillivray about how women in the advertising industry ...
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