Seven Days on Twitter: A billion rand, football and a bit of branding
Hold on tight, it’s a potholed road but let’s swerve and scratch the surface of the week’s media with Acumen ...
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Tag: sponsorship
Does advertising in major sport events really pay off?
With the football World Cup in full swing, The MediaShop Johannesburg’s managing director, Dashni Vilakazi, takes a look at the ...
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World Cup 2022: how sponsorship has become less about selling drinks and more about geopolitics
Fifa’s key partners are increasingly big corporations from countries keen to benefit from the global reach of football.
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The return of the sports lover
It goes without saying that the past two years have been tough for sports fans following the persistence of the ...
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Backing the Boks: the risk and the great reward
The Springboks have won a World Cup, energised the country to unite as one, filled stadiums and made all South ...
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Voting is now open for MOST Awards 2022
Don't miss your opportunity to contribute to continued excellence and growth in the industry by completing the MOST Awards 2022 ...
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