With the pay off line ‘Our News, Our Views’, Newzroom Afrika is aiming to be the “voice of the people”, combining experience with youthful insights. Read more
Driven by a new human intelligence unit, The MediaShop is evolving its business strategy around deeper consumer insights and customised campaigns. Read more
The Media Online's weekly round-up of need-to-know, global media stories. Read more
Protecting the core business and growing the adjacencies are the key components of CEO Eric D’Oliveira’s strategy for Primedia Broadcasting. Read more
Unlike writing and thinking, good media and good advertising are not mutually exclusive. Media strategists of the future will need to go beyond reporting on audiences and the cost of exposur... Read more
it is important to successfully find a sweet spot for high-end and low-end consumers and common factors that bind both markets authentically. Read more
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