The billions of folks who browse the internet every day are not up in arms about Google’s announcement last week proposing cohort-based targeting as the replacement for cookies. Read more
Mass reach of potential new and infrequent buyers of your brand, are your most important target market when planning media. Read more
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may help. Read more
We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to radio sales. Read more
PRESS OFFICE: The digital landscape in South Africa can be quite challenging to marketers because of the various factors. Despite the many trials, the digital marketing sector has remained b... Read more
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