Tag: targeting

As the media advertising industry continues to evolve, a critical aspect of its success lies in its ability to evaluate ...

The digital media ecosystem has a love/hate relationship with cookies. If you aren’t Google, you love them. If you are ...

The billions of folks who browse the internet every day are not up in arms about Google’s announcement last week ...

Mass reach of potential new and infrequent buyers of your brand, are your most important target market when planning media.

Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may ...

We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...